Commons Sense

House of Commons · Written Ministerial Statement

Less Healthy Food and Drink: Advertising Restrictions Secondary Legislation and Consultation Response

10 September 2025 · Department of Health and Social Care

Proposed by Ashley Dalton Lab West Lancashire

Benefits & WelfareEnvironment

Summarised by AI from the official record, so it can contain mistakes.

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At a glance

Key points

  • Government laying regulations for advertising restrictions on less healthy food and drink
  • Exemptions will be made for brand advertising that does not specify particular products
  • Regulations will take effect on January 5, 2026, with voluntary compliance starting October 1, 2025

Issue summary

The Government is laying regulations for advertising restrictions on less healthy food and drink, exempting brand advertising that does not identify specific products.

Action requested

The Government will lay the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption) Regulations 2025 before Parliament. The regulations take effect on January 5, 2026, with voluntary compliance from advertisers and broadcasters starting October 1, 2025.

Key facts

  • Government committed to advertising restrictions for less healthy food and drink in the Manifesto.
  • Consultation closed on August 6, 2025.
  • Regulations will take legal effect on January 5, 2026.
  • Voluntary compliance from advertisers and broadcasters starting October 1, 2025.
  • Regulations aim to remove up to 7.2 billion calories from UK children’s diets each year.
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