Context
The question arises from the need to assess recent foreign investment trends in the UK, particularly concerning the GREAT campaign's impact.
Question
What recent assessment has been made of the effectiveness of the GREAT Britain and Northern Ireland Campaign in encouraging investment in the UK?
Answer from Oliver Dowden
The GREAT campaign has been highly effective in promoting the United Kingdom around the world for the past 10 years. In the last year alone, it has attracted more than £60 million of foreign investment, and has helped to generate more than £400 million from international students and a potential further £600 million of export investment and tourism returns.
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