Context
Uptake of Pension Credit has been below 65% since 2010. A short awareness campaign in 2020 was hampered by the pandemic.
Question
What steps are being taken to increase pension credit uptake using new awareness raising campaigns, considering that current uptake remains low and previous efforts were limited?
Answer from Guy Opperman
We plan to use existing Government letters on the attendance allowance and state pension to promote pension credit. We are also discussing a joint working arrangement with the BBC. The Department for Work and Pensions is considering an internal review of communication products to identify further improvements in messaging.
Not addressed: The long-term strategy and new innovations were not specifically addressed, only current efforts mentioned.
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