Questions & Answers
Q1
Partial Answer
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Context
Uptake of Pension Credit has been below 65% since 2010. A short awareness campaign in 2020 was hampered by the pandemic.
What steps are being taken to increase pension credit uptake using new awareness raising campaigns, considering that current uptake remains low and previous efforts were limited?
We plan to use existing Government letters on the attendance allowance and state pension to promote pension credit. We are also discussing a joint working arrangement with the BBC. The Department for Work and Pensions is considering an internal review of communication products to identify further improvements in messaging.
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Assessment & feedback
The long-term strategy and new innovations were not specifically addressed, only current efforts mentioned.
Response accuracy
Q2
Partial Answer
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Context
Uptake of Pension Credit has been below 65% since 2010. A short awareness campaign in 2020 was hampered by the pandemic.
The Minister will know that uptake of pension credit has remained below 65% since 2010, despite a 12-week awareness campaign during the pandemic with good intentions. Does he agree that such campaigns should be part of a wider long-term strategy and utilise new innovations?
We plan to use existing Government letters on the attendance allowance and state pension, and other correspondence to promote pension credit. We are also discussing a joint working arrangement with the BBC to help raise awareness of pension credit.
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Assessment & feedback
No direct agreement or commitment regarding a long-term strategy was provided.
Response accuracy