It is a great pleasure to serve under your chairmanship, Mr Dowd. I start by congratulating my hon. Friend the Member for Bosworth on tabling this important topic for discussion and speaking with eloquence. The Government takes seriously the issues of body image in advertising and online content. There are two projects underway: the Online Advertising Programme and the draft Online Safety Bill. The ASA launched a call for evidence that remains open until 13 January, providing an opportunity to address concerns about paid-for online advertisements. A Joint Committee is examining the draft Bill which includes transparency duties on large companies and personal criminal liability for executives who fail to comply with information requests. There are mechanisms in place through Ofcom consultations to define priority harms and codes of practice that will come back to Parliament for review, ensuring a balance between protecting individuals from harmful content and not unduly penalising industries such as advertising.