Opened the debate
The bid for Swindon to host Great British Railways' headquarters is not just about hosting civil servants but involves rethinking the railway business model. With passenger levels at 72% of pre-COVID figures and Saturday being the busiest travel day, there's a need for innovation in railway service delivery. The current fare system is unsustainable as it heavily subsidises fares in the south-east and peak-hour tickets from Swindon to London are among Europe's most expensive. Additionally, Swindon is home to major engineering firms such as Atkins, Amey, and Hochtief, which can provide partnership opportunities. Swindon also has a strong net zero commitment with recent electrification projects that have improved rail journeys.