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Online Advertising Taskforce Progress Report 2025

17 March 2026

Proposing MP
Ian Murray Lab
Edinburgh South
Type
Written Ministerial Statement
Department
Department for Culture, Media and Sport
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At a Glance

Issue Summary

Ian Murray (Edinburgh South) provides an update on the Online Advertising Taskforce's progress in 2025, highlighting achievements and setting out future work.

Action Requested

The MP welcomes the formation of a new Ad Fraud and Standards Working Group to tackle fraudulent advertising, which will report back to Ministers by 2027. The Progress Report for 2025 is published on GOV.UK today.

Key Facts

  • Six industry-led working groups have worked across priority areas since the last report.
  • The AI Working Group’s Best Practice Guide has been adopted across the sector.
  • The Influencer Marketing Code of Conduct covers over 50% of the relevant market.
  • A pilot for real-time information sharing on malvertising is live between trusted partners.
  • A new Ad Fraud and Standards Working Group will focus on fraud, scams, and malvertising in online advertising.
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