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Less Healthy Food and Drink: Advertising Restrictions Secondary Legislation and Consultation Response
10 September 2025
Type
Written Ministerial Statement
Department
Department of Health and Social Care
At a Glance
Issue Summary
The Government is laying regulations for advertising restrictions on less healthy food and drink, exempting brand advertising that does not identify specific products.
Action Requested
The Government will lay the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption) Regulations 2025 before Parliament. The regulations take effect on January 5, 2026, with voluntary compliance from advertisers and broadcasters starting October 1, 2025.
Key Facts
- Government committed to advertising restrictions for less healthy food and drink in the Manifesto.
- Consultation closed on August 6, 2025.
- Regulations will take legal effect on January 5, 2026.
- Voluntary compliance from advertisers and broadcasters starting October 1, 2025.
- Regulations aim to remove up to 7.2 billion calories from UK children’s diets each year.
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Assessment & feedback
Summary accuracy