Commons Sense

House of Commons · Written Ministerial Statement

Online Advertising Taskforce Progress Report 2025

17 March 2026 · Department for Culture, Media and Sport

Proposed by Ian Murray Lab Edinburgh South

Culture, Media & Sport

Summarised by AI from the official record, so it can contain mistakes.

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At a glance

Key points

  • Ian Murray updates on the Online Advertising Taskforce's progress in 2025.
  • A new Ad Fraud and Standards Working Group is formed to address fraudulent advertising.
  • The group will report back to Ministers by 2027.

Issue summary

Ian Murray (Edinburgh South) provides an update on the Online Advertising Taskforce's progress in 2025, highlighting achievements and setting out future work.

Action requested

The MP welcomes the formation of a new Ad Fraud and Standards Working Group to tackle fraudulent advertising, which will report back to Ministers by 2027. The Progress Report for 2025 is published on GOV.UK today.

Key facts

  • Six industry-led working groups have worked across priority areas since the last report.
  • The AI Working Group’s Best Practice Guide has been adopted across the sector.
  • The Influencer Marketing Code of Conduct covers over 50% of the relevant market.
  • A pilot for real-time information sharing on malvertising is live between trusted partners.
  • A new Ad Fraud and Standards Working Group will focus on fraud, scams, and malvertising in online advertising.
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