<-- Back to proposed bills
Implementation of advertising restrictions for less healthy food and drink on television and online
12 September 2024
Type
Written Ministerial Statement
Department
Department of Health and Social Care
At a Glance
Issue Summary
The statement addresses the implementation of restrictions on junk food advertising on TV and online as part of a strategy to tackle childhood obesity.
Action Requested
The Government has confirmed the publication of its response to the 2022 consultation, providing clarity for businesses on the definitions of products in scope. A targeted four-week consultation is launched regarding IPTV services, and final legislation will be laid by October 1, 2025.
Key Facts
- More than one in five children in England are overweight or obese by primary school age.
- The restrictions on junk food advertising include a 9pm watershed for TV and a total ban on paid-for online advertising from 1 October 2025.
- A targeted consultation is open to clarify how the regulations will apply to Internet Protocol Television (IPTV) services regulated by Ofcom.
▸
Assessment & feedback
Summary accuracy