Our food and farming industry plays a crucial role in challenging times, and we are co-funding a £1 million campaign to promote milk, alongside industry and devolved Government partners. We are also supporting the fishing industry by promoting a wide variety of seafood species from UK waters. A further campaign is promoting beef across the devolved nations, and our Food is GREAT campaign, which showcases internationally products from across our four nations, has delivered successful trade and consumer focused marketing activities.

As my hon. Friend has pointed out, there has been a long-standing legal provision for mandatory country of origin labelling on beef, in which, to claim that the country of origin is the UK, the animal must be born, reared and slaughtered in the UK. Those regulations on mandatory country of origin labelling were extended several years ago to cover all principal meat species. They do not yet extend to processed goods that might contain multiple goods, but there have been significant steps forward in broadening the scope of mandatory country of origin labelling.