Commons Sense

House of Commons · Ministers' Questions

High-carbon Advertising

Tuesday 27 February 2024 · 2 questions

Summarised by AI from the official record, so it can contain mistakes.

At a glance

Answered 0 Partly answered 2 Not answered 0

Key points

  • Barry Sheerman asked if the minister would meet representatives of Adfree Cities to discuss high-carbon advertising.
  • The Advertising Standards Authority is responsible for regulating advertising in the UK and takes environmental issues seriously.
  • The minister encouraged Barry Sheerman to approach the ASA directly regarding concerns about high-carbon advertising.

Topics (select to filter)

Questions & Answers

Context

Adfree Cities campaign highlights proliferation of flashing coloured screens in towns and cities, raising concerns about energy consumption and privacy invasion.

Question

If she will meet representatives of Adfree Cities to discuss high-carbon advertising. The Adfree Cities campaign is very significant. Most of us have seen flashing coloured screens proliferate in our towns and cities, and much more densely in other countries, such as France and Germany. Not only do these screens use a lot of energy and electricity, but they are very invasive of people's dwellings.

Answer from Graham Stuart

The Advertising Standards Authority is responsible for regulating advertising in the UK across traditional forms of media, and it takes environmental issues seriously. I encourage the hon. Gentleman to approach the ASA directly with that request, as it operates independently of Government.

Partly answered

Not addressed: Specific measures or commitments regarding high-carbon advertising proliferation were not addressed.

How: Encouraged Approaching A Different Organisation

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Context

The Adfree Cities campaign raises concerns about the increase in high-energy consuming digital advertising screens and their invasion into personal living spaces.

Question

Can we be very careful about the proliferation of those screens? Most of us have seen flashing coloured screens proliferate in our towns and cities, and much more densely in other countries, such as France and Germany. Not only do these screens use a lot of energy and electricity, but they are very invasive of people's dwellings.

Answer from Graham Stuart

As I said, the ASA would be the key people to go to. Companies in the sector are, and should be, mindful of their net zero obligations. They are looking into making commitments to source all their electricity from renewable sources, which is a solid thing to do, as well as using digital technologies to minimise energy usage.

Partly answered

Not addressed: Specific measures or commitments regarding high-carbon advertising proliferation were not addressed.

How: Encouraged Approaching A Different Organisation

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How accurate was this summary? (1 = poor, 5 = spot on)

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