Context
The question arises from a need to promote Wales and its businesses globally, considering current efforts and future goals. The context includes the GREAT Britain campaign and the GREAT challenge fund.
Question
What steps he is taking to promote (a) Wales and (b) Welsh businesses internationally. The FCDO works in partnership with several departments and governments to showcase the UK's strengths, encouraging global engagement. However, there are concerns about the effectiveness of these efforts for Wales specifically.
Answer from Wendy Morton
The FCDO works in partnership with DIT, the Secretary of State's office, and the Welsh Government to promote Wales internationally. The GREAT Britain campaign showcases UK strengths globally, generating jobs and growth. The GREAT challenge fund supports Welsh business and culture worldwide, with over 40 projects promoting devolved nations last year.
Not addressed: The questioner was asking specifically about steps taken to promote Wales and its businesses internationally, while the answer provided general information on UK-wide promotion efforts without specifying concrete actions for Wales.
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