Government Information Campaigns Local Media 2022-12-08
2022-12-08
TAGS
Response quality
Questions & Answers
Q1
Partial Answer
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Context
The question arises from the need to assess how effectively government communications are reaching local audiences through various mediums.
What recent assessment has been made of the effectiveness of Government information campaigns in local media?
The Government monitor the effectiveness of our communication campaigns. We recognise the enormous trust that the public have in local media and the important role that local media therefore play in spreading our messages. A recent press partnership on access to NHS services used local media to inform the public about where to seek medical advice, with 67% of readers expressing trust in these articles.
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Assessment & feedback
Did not provide a specific assessment or detailed conclusions about the effectiveness of campaigns.
Response accuracy
Q2
Partial Answer
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Context
This question follows from the initial query and seeks to ensure that digital-only media outlets are also included in government communication efforts.
My hon. Friend is absolutely right about the power of local media in getting vital health messages across, but will he look at ensuring that, as well as local print media, local online-only publishers such as Nub News are included in future campaigns?
I completely agree with my right hon. Friend, who knows a great deal about the subject. “All in, all together” harnessed the power of local media and was particularly effective in reaching specific audiences to spread vital information. We use OmniGOV for targeted approaches and any local outlet—online or otherwise—that wishes to be on the list can apply by contacting OmniGOV directly.
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Assessment & feedback
Did not commit to including digital-only publishers without mentioning a specific process for inclusion.
Response accuracy