Breastmilk Substitutes International Code of Marketing 2022-07-19
2022-07-19
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Response quality
Questions & Answers
Q1
Partial Answer
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Context
The question arises from the WHO's recent status report which awarded the UK a score of 40 out of 100 in implementing the International Code.
If his Department will take steps to fully implement the international code of marketing of breastmilk substitutes. The World Health Organisation's recent status report on implementation of the code gives the UK a mark of only 40 out of a possible 100, indicating that the UK could be doing more to protect breastfeeding and those who are bottle-feeding from marketing influence.
The Government recognise that the code is intended to promote breastfeeding. Existing legislation in the UK implements its general principles, giving effect to its aim of covering marketing, accounting, information and the responsibilities of health authorities. As well as restricting advertising to scientific and specialist babycare publications, it sets requirements for labelling, presentation and advertising so as not to discourage breastfeeding. Guidance on working within the code is available to service commissioners, providers and practitioners. I commend the hon. Lady for her work through her all-party parliamentary group. The Government recognise the importance of these issues, which is why we recently committed £50 million to improve breastfeeding support in 75 local authorities. I should be delighted to meet the hon. Lady and the APPG.
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Assessment & feedback
The specific ask about meeting with Alison Thewliss and the all-party parliamentary group was not directly addressed, though there is an indication of willingness to meet.
I Should Be Delighted To Meet The Hon. Lady And The Appg.
Response accuracy
Q2
Partial Answer
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Context
Following a WHO report that UK scored only 40 out of 100 in implementing the International Code, Alison Thewliss seeks to push for more actions.
As the World Health Organisation's recent status report on implementation of the code gives the UK a mark of only 40 out of a possible 100, the UK could clearly be doing a great deal more to implement a code that was intended to protect breastfeeding and those who are bottle-feeding from marketing influence. Will the Minister meet me and the all-party parliamentary group on infant feeding and inequalities to discuss the issue further?
The Government recognise that the code is intended to promote breastfeeding. Existing legislation in the UK implements its general principles, giving effect to its aim of covering marketing, accounting, information and the responsibilities of health authorities. As well as restricting advertising to scientific and specialist babycare publications, it sets requirements for labelling, presentation and advertising so as not to discourage breastfeeding. Guidance on working within the code is available to service commissioners, providers and practitioners. I commend the hon. Lady for her work through her all-party parliamentary group. The Government recognise the importance of these issues, which is why we recently committed £50 million to improve breastfeeding support in 75 local authorities. I should be delighted to meet the hon. Lady and the APPG.
▸
Assessment & feedback
The specific ask about meeting with Alison Thewliss and the all-party parliamentary group was not directly addressed, though there is an indication of willingness to meet.
I Should Be Delighted To Meet The Hon. Lady And The Appg.
Response accuracy