The UK has seen a decline in smoking rates, but pregnant women and those on low incomes continue to struggle with quitting. The MP highlights the tobacco industry's attempts to undermine public health policies by offering £1 billion over ten years for relaxed advertising restrictions on heated tobacco products, which goes against WHO’s framework convention obligations. Funding is needed for public education campaigns and local enforcement of age-of-sale regulations to further reduce youth smoking rates. The prevention Green Paper acknowledged the challenge of reaching a smoke-free 2030 target; however, Cancer Research UK projections suggest it will not be achieved until 2037 unless additional measures are taken.