Nigel Huddleston acknowledged the concerns raised about gambling advertising in sports, noting that the Gambling Act 2005 permits licensed operators to advertise responsibly. While the Minister emphasised the importance of advertising for legal businesses like gambling, he stressed the need to protect vulnerable individuals and children from excessive exposure to such ads. He highlighted that industry spending on advertising has increased significantly but rates of problem gambling have remained stable at below 1%. The Minister mentioned the existing “whistle-to-whistle ban” and noted ongoing efforts by the Gambling Commission to enforce strict rules against targeting children or appealing to vulnerable groups through advertising. He also pointed out the commitment from the gambling industry to fund a safer gambling campaign. Huddleston assured that the Government will continue reviewing the act's effectiveness, especially considering digital age challenges. The Minister announced several measures already implemented, such as banning credit card gambling and mandating operators’ participation in GAMSTOP for self-exclusion. He committed to addressing specific concerns like student loan bets through the upcoming review of gambling legislation.