Ms. Helen Hayes moved a Bill to make provision about the branding, promotion and advertising of electronic cigarettes, aimed at preventing e-cigarettes from being marketed in ways that appeal to children. She cited studies indicating a significant rise in underage vaping, with one in five 11 to 15-year-olds using vapes in 2021, noting an increase by 50% over three years. Hayes emphasised the role of attractive packaging and online promotions in drawing young people into experimental vaping, leading to addiction and long-term use. She also pointed out that nicotine dependency worsens mood disorders and cognitive conditions, citing a rise in hospital admissions for suspected vaping-related disorders among children. Given the ineffectiveness of current legislation against sales to under-18s, Hayes called for tougher regulations similar to those used successfully to reduce smoking rates among youth.