The scheme aims to provide financial assistance in the form of a prepaid card for pregnant women and families with young children claiming certain benefits, but its take-up is low at only 75% in two constituencies, leading to £53 million unclaimed. The issue stems from poor awareness among the public and professionals, and digital barriers that prevent those without adequate internet access or technical skills from applying. Emma Lewell-Buck advocates for an opt-out system to ensure no baby or infant goes without essential nutrition.