The MP highlights the importance of raising awareness about animal welfare issues, particularly concerning wild animals exploited for tourism abroad. He commends UK's high standards but calls for stricter measures against unethical practices such as elephant rides and dolphin shows which cause significant harm to wildlife. Examples include tiger cubs used for selfies and Asian elephants brutalized for commercial profit. The speech emphasises the need for new legislation banning promotion of holidays including animal exploitation, citing support from across Britain. It raises concerns over decline in Asian elephant populations due to captivity and cruelty, with documented cases of severe abuse and human fatalities. The MP supports a Bill to prohibit advertising and sale of low-welfare activities abroad, urging colleagues to endorse it at Second Reading.