Opened the debate
MP Alison Thewliss highlighted the importance of breastfeeding, citing its potential to prevent 800,000 child deaths annually according to WHO. She stressed that commercial milk formula marketing undermines public health by influencing beliefs and values, adding costs to formula prices, and leading to over-diagnosis of health issues such as cow's milk protein allergy. The Lancet papers indicate that the marketing has negatively altered infant feeding ecosystems and led to increased sales and profits for the industry at around $55.6 billion annually. She called for stronger regulations and commitments from the Government to protect breastfeeding, including implementing WHO’s International Code of Marketing of Breast-milk Substitutes in full.