Opened the debate
The Bill aims to address the issue of digitally warped reality created by media, striving for bodies that can never be achieved. It proposes requiring advertisers, broadcasters and publishers to display a logo when body proportions have been fundamentally changed in images. The goal is to empower individuals with honest advertising, similar to current practices like 'P' for product placement. Mr Evans cites examples from Israel and France where such laws are already in place. He also mentions the support of charities and committees.