Minister Chris Bryant responded to the debate on protecting neon sign making as a British heritage craft. He acknowledged the importance of preserving cultural heritage and supporting traditional industries while ensuring consumer awareness about product authenticity. The minister highlighted the government's commitment to promoting creative industries through various initiatives, such as funding for skills development and market growth. However, specific measures regarding legal protection or certification for authentic neon signs were not announced. The Government acknowledge the importance of neon signage in preserving cultural heritage and supporting livelihoods. The Department encourages submissions to living heritage inventories, provides guidance for protecting unique aspects of historic environments, including street furniture and signage. Concerns about consumer transparency were addressed, noting that clarity on definitions could prevent confusion regarding handcrafted neon signs versus LED alternatives. The Government are committed to working with industry stakeholders to explore ways to secure the future of neon as an essential form of creative expression.